Extended returns on Christmas gifts until 5 Jan 2026
Aika, Hetki & Maltti
During the last year we decided to update our visual look and worked on
our branding strategy. Our aim was to sharpen our very most essence to
our customers but to ourselves as well. During the whole process our
motto was a saying from our region, Kainuu: hiljaa hyvä tulee, which later turned to be our new slogan: slowly does it.
Aika
The embroided Rockseri logo in Aika sweatshirt and sweat pants is a
reference to our history. First there was Rockville, which focused on
selling western styled jeans. Late 70’s we started printing logos and
texts into clothing, and Rockville turned into Rockseri. First prints
were made on imported clothes, but as the demand got higher, it was more
convenient to make our own garments and the clothing line R-Collection
was born.
Hetki
All our Anorak products are finished with an embroided tree and a
R-Collection text. Hetki sweatshirt was inspired by this very logo:
small, circular R-collection text on the front and the tree logo printed
on the back.
Maltti
Maltti sweatshirt is our imperceptible statement against the constantly
accelerating speed of life. Almost unnoticeable tone to tone print comes
with a powerful message
Discover the whole Aika, Hetki & Maltti collection online and in R-Collection stores.
Maltti T-Shirt, taupe / print
Maltti Sweatshirt, taupe / print
Aika Sweatshirt, marble grey / chenille
Aika Sweatpants, marble grey / embroidery
Hetki Sweatshirt, black / embroidery
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